• Coaching for agency owners, creatives and freelancers who want the joy back

  • Unbrace yourself

    There used to be a time when you enjoyed your work. But now the story you keep telling about it is crushing you.

    The quiet week means the business is failing. The unreturned email becomes evidence you're losing your relevance. The difficult project proves you're not cut out for this.

    The narrative running on a loop - that's what's exhausting you. Not the actual demands of the work. The story you're telling about it.

    And here's what makes it so heavy: You can't feel joy when you're in constant firefighting mode. You can't be present when you're bracing against what might come. You can't access your deepest creativity when your mind won't stop spinning.

  • How this coaching helps

    This coaching programme isn't about handling more.

    It's about putting down the stories that's making everything heavier than it needs to be.

    It's not tips or techniques. It's deep, presence-based work that helps you relate to your thoughts, stories and emotions in a fundamentally different way.

    You learn to:

    • Catch yourself mid-brace - and choose to put it down
    • Stop treating worse-case scenarios as predictions
    • Feel your feelings fully so they can move through you instead of getting stuck
    • Access the joy and creativity that's buried under chronic tension

  • What becomes possible

    My clients don't stop having challenges. They just stop taking it all so seriously.

    And in that shift here's what you get:

    • Your evenings back - you're not ruminating, replaying conversations or catastrophising about tomorrow
    • Your weekends back - not spending every Sunday evening with dread in your chest
    • Sleep - making it through the night without waking up
    • Presence with people you love - being fully there with your partner and kids instead of rehearsing tomorrow's pitch
    • Joy in your work - actually feeling alive in your work instead of just surviving it
    • Deeper creativity - accessing your best work instead of producing from a permanently clenched state
    • Clearer decisions - not clouded by anxiety or self doubt

    You don't get a problem-free life. You get your life back.

  • Is this for you?

    This programme is for agency owners, senior creatives and freelancers who are:

    • Successful but exhausted from carrying it all
    • Tired of white-knuckling their way through work they used to love
    • Ready to feel something other than constantly braced
    • Willing to do deep, honest work (not looking for quick fixes or productivity hacks)

    This isn't for people who are looking to "optimise" or "scale faster". This is for people who want to feel alive in their work again.

  • About me

    Hi, I'm Andrew. I used to be an ad creative, constantly in my head. My to-do list ran from the moment I woke up. I'd realise I hadn't taken a proper breath for two hours at my desk.

    The hardest part was not being able to let go at the weekend. I'd be sitting with my partner and daughter but mentally running through Monday's problems.

    The actual work wasn't the problem. It was the story I was telling about it.

    I found a way out - not by trying harder, but by shifting out of fight or flight mode and learning to separate what was actually happening from the story I was telling about it.

    I unbraced. Everything got lighter. Clearer. The joy came back.

    Now I help agency owners, creative directors and senior freelancers make the same shift.

    My background: MSc Psychology (Distinction), PG Cert. Business & Personal Coaching, member of International Coaching Federation. Author, The Overthinker's Guide to Life. I've worked with senior clients in GE Healthcare, John Lewis, HSBC, as well as across creative, insight and media agencies.

    Hi, I'm Andrew, ex-ad creative turned coach and author

  • What clients say

    Kenny Fox

    Research Director, davies + mckerr

    "I worked with Andrew when the self-critical voice in my head suddenly found a megaphone. He made me realise that these thoughts were just that, thoughts, and gave me the tools to understand them.

    I'm without doubt more confident in my job and life, which I put down to working with Andrew."

    Paul Thompson

    MD, Media Performance

    "I found working with Andrew... unexpectedly annoying - in the best possible way (he’ll know what I mean).

    I'd often enter our sessions unsure where to begin, yet an hour later, I’d realise I’d done most of the talking. Through subtle prompts and thoughtful nudges, he has a way of drawing out exactly what needs to surface. I always left our conversations feeling lighter, clearer, and more energised."

    Chloe Fowler

    Founder at The Nest Research

    "I started working with Andrew as I made the decision to step down from owning a successful research agency and go it alone.

    My sessions were so helpful. Andrew shifted his style to suit my needs – from coach, to mentor, to creative collaborator, to cheerleader, to kind critic. I've gone from being clueless to having a brand, a vision, a website, a strategy. Everything I needed to launch a new business."

    James Engel

    Account Director, B2B advertising

    "I spent ten, one-hour sessions talking to Andrew following an agency closure and subsequent redundancy. Having never had any 1:1 support before I was anxious about the process, how I would respond and whether I would benefit.

    I instantly felt at ease with his calm, approachable and friendly manner. Together we worked through what I wanted next and how to achieve it. Andrew explained how my mind was working through this process and importantly shared tools to deal with negative or overwhelming mental obstacles, enabling me to focus on the end goal."

    Emily Larkin

    Head of Employer Brand at the BBC

    "Andrew provided invaluable support to my overthinking mind, as I navigated a recent career transition and landed in a new role.

    I always left the sessions with a renewed sense of calm and connection to my instincts.

    I would recommend to anyone who could benefit from a regular break from a busy head, in a relaxed, grounded, and entirely non-judgemental space."

    Lucy Sanderson

    Creative Copywriter

    "Having Andrew there to coach me through quite a transitional stage in my professional life has been a brilliant experience.

    As someone with a head that’s constantly bubbling with thoughts, ideas (and yes, maybe the odd anxiety here and there) having access to a sounding board that is both experienced and impartial is really valuable.

    While unpacking everything sometimes felt a bit like the Mary Poppins bag trick, Andy patiently listened, helping to bring structure and sense to it all. As a result, I find myself with more confidence and direction in my career – two things every creative longs for."

  • Next steps

    If this resonates, let's talk.

    There's only so much you'll get from words on a website. A real conversation will give you a much better sense of what coaching is like and how I work.

    We'll spend 30 minutes together. It's your chance to tell me what's going on for you, and for me to see whether I'm the right person to support you.

    Coaching is all about chemistry, and this call will help us both figure out if we're a good fit.

  • Contact

    Any questions? Please don't hesitate to get in touch. My email is andrew@andrewsewell.com

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